When you are just starting out in a new position, or just starting to grow your company, the incentive is to simply get things done. At times it can seem like you are making no progress, that no matter what you try your efforts are having little impact. That is a time when you will […]
When to Say ‘No’ to a Business Opportunity Read More »
coffeebeanworks / Pixabay You’ve heard the advice a million times, right? “Prevention is better than cure.” And on the surface, it makes sense. But your launch date is looming and your development team are still trying to cram in all the features you need for your new website. So, your plans to carry out robust
How To Master Your Web Testing To Drive Conversion Read More »
If you’re anything like me, you obsess over productivity. Whether you’ve invested in learning a specific productivity method, scroll through Inc. like it’s your job, or you’re constantly looking for the best new innovations in task tools and project management software, efficiency puts you at ease. Despite your passion, though, you could be approaching productivity
The Top 15 Surprising Productivity Statistics for 2017 Read More »
Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: setting a trap or dangling a nightcrawler on a hook, respectively. Catching a
Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing Read More »
Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known for chic cuts and colorings. they know hair, but feels lost when
How To Create Your Digital Marketing Plan? Read More »
stevepb / Pixabay Negotiate payment terms during the sales process, when your agency has the most leverage. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. In effect, they’re paying more than a month earlier—a great deal for his agency,
Get Paid Faster by Negotiating Payment Terms Up Front Read More »
Last year, marketer Neil Patel told Inc. readers that “Growth hacking has reinvented business as we know it, and provided quantum leaps forward in strategy and business success.” I couldn’t agree more. From my own work on client campaigns to the way we build marketing and product teams at my agency Web Profits, I’m seeing
What Does it Take to Be a Cutting-Edge Growth Executive? Read More »
In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often
What Exactly Is Customer Lifetime Value and Why Should You Care? Read More »
I don’t know about you, but lately, my Facebook news feed has been full of ads for growth-oriented tech tools, promising everything from customer acquisition to revenue lift and more. As a founder and partner in several tech companies, I’m lucky enough to have co-founders and developers I can turn to when I need specific
Building a Growth Marketing Tech Stack: 3 Questions You Need to Answer Read More »
Think the growth of the gig economy is hurting your business? That may be true if you’re a taxi company… but if you’re a growing startup, the gig economy might be the answer to your demand spike needs. The following is from Keith Leimbach, the CEO of Liveops, a company that provides managed, flexible workforces
Want a Counterintuitive Way to Grow Your Business? Embrace the Gig Economy Read More »
