Strategy

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These 10 Companies Show Why Conventional Retail is Far From Dead

SEO BLOG, Strategy /

It’s becoming more widely understood these days that companies and entire industries are struggling to maintain their conventional retail presence. Take Sears for example, which seems to have been hovering near bankruptcy for years. It just made an announcement that it will partner with Amazon to create and sell Alexa-enabled smart-appliances and its stock shot […]

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Concentrate on Visitor Experience to Increase your Sales Pipeline

Gemma Baker, SEO BLOG, Strategy /

Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing

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Nike Just Took the Biggest Risk in Its History. Here’s Why It Will Pay Off

SEO BLOG, Strategy /

On March 7th, to much brouhaha, Nike became the first major brand to launch a sporting hijab for Muslim women athletes. It caused a stir. But should it have? Nike founders Phil Knight and Bill Bowerman first named their athletic startup Blue Ribbon Sports. Blue Ribbon is a good name for a running shoe company.

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Why I’m Building My Business the Same Way Brad Pitt Built the Oakland A’s In Moneyball

SEO BLOG, Strategy /

For more than a decade, I’ve built and grown an international employer branding agency from the ground up. I’ve had some great ideas, some good ones and of course my fair share of bad ones, but most importantly I’ve always remained open to new strategies, ideas and ways of doing things. Most recently, I’ve seen

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How to Build an Email List from Scratch (A 5 Step Walkthrough)

SEO BLOG, Strategy /

Is your young business in need of some customers? Every business is. An email list gives you access to possible customers – qualified business leads prospectively interested in buying what you sell. This article will give you a step-by-step walkthrough for how to build your email list from nothing. Good to go? Let’s get rolling.

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Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back!

SEO BLOG, Strategy /

Want fewer interruptions by your employees? Create internal “Office Hours” at your agency! An agency owner asked me for help—he was overwhelmed by email at work. He felt like he needed to respond to emails immediately, or fall hopelessly behind. During our two-hour coaching call, he was worried that 100 new emails had come in.

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Demotainment is Not a Dirty Word! 5 Ways to Make your Demo More Entertaining

SEO BLOG, Strategy /

I just sat through another deathly serious – and seriously boring – demo. When I suggested some ways to make the demo more engaging for his audience, the salesperson bristled and replied, “I don’t believe in demotainment.” Demotainment, which Urban Dictionary defines as (duh) “the demonstration of a thing in an entertaining way,” has gotten

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