There’s a lot of discussion about how important it is for sales people to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic, as much as I wish would go away, doesn’t. But what does it mean to build our personal brands? […]
Building Your Personal Brand — Again Read More »
Three trade-offs will shape Big Tech and government responses to artificial intelligence, blockchain, and more. New technologies promise to reshape markets in what many are calling the Fourth Industrial Revolution. Technologies being developed and deployed to solve problems have caused rapid societal shifts, creating new problems in their wake. Widespread breaches of personal data and
How emerging tech presents an evolving policy balancing act Read More »
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013. He spoke to Econsultancy about how he came to found Verb Brands, his favourite tools for getting the job done, and his advice for marketers in luxury. As always, if you want to
Canva.com I’ve yet to meet a founder of a natural product brand that has no interest in growing. Everyone wants growth, and that is a good thing. Without that mindset, you risk stagnation or worse. However, how we define growth is what is most important. Ask for a definition and you’ll hear a few common
How Do You Measure Growth? Read More »
Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since it wasn’t in the original scope, would they like an estimate on
Why You Keep Doing Free Work For Your Clients… and How to Finally Stop Read More »
Many years ago, I questioned myself about what makes a software product successful and what makes it fail. In project management, I observed that even we deliver the project within budget, scope, and time, it still has the jeopardy to be failed when launching into the market. I was keeping to research and observe what
Input, Output and Outcome Read More »
Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re using. To the person who wrote this single sentence a few days
Add Value, Not Noise Read More »
Not all off-site business meetings are created equal. Here’s the recipe for getting the most out of yours. Meetings are a double-edged sword. Often, they are a waste of time and resources, a point well-illustrated by the corporate push across the galaxy to reduce their number, duration and participants. But meetings are also the business’s
Forget Breakfast — Lunch is the Most Important Meal of the Day Read More »
Strategies based on uncertainty come with high levels of risk, but strategies based on certainty dramatically reduce risk and produce superior results. This is the difference between Soft Trends and Hard Trends. If you don’t like a Hard Trend, there isn’t a way for you to change it. However, if you don’t like a Soft
Positive Disruption Using Hard Trends and Soft Trends Read More »
If your summer garden is growing off the charts, you probably have tactics and plans to gather all the vegetables, herbs, and fruits before they go bad and keep things under control. So how can companies stay organized when they’re growing faster than your radishes? The economy is growing and prospering, which allows many companies
Mastering the Chaos of Growth with Fixed Asset Management Read More »
