In many organisations social media monitoring is already an important factor in the strategic choices Brand Managers, Marketing Managers and press officers make. Data-driven strategies are the future and more and more brands have started using these strategies. Nevertheless, there are still many questions about media monitoring. What can you do with it? How do […]
Business is about revenues and driving better ROI. To generate revenue, you need to have sales. To sell something, you should have buyers. To have customers, well… therein lies the challenge. As time passes by, the marketing landscape changes fast. Strategies that have worked before might not work now; so they must be evaluated and
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Organizations shouldn’t over promise as an alternative to the risk of losing a customer, employee, deal, flattering article, or favorable analyst rating. Over promising may buy time, but it almost always comes to haunt the organization in the long term. Not delivering on expectations is dangerous for the future of the organization. Honesty is a
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It can be a challenge to keep team members up-to-date on changes as well as feeling connected with the rest of the team. To help ease your communication pains, as well as help improve morale, members of the Young Entrepreneur Council answered the following question: What is the most important thing to remember when working
Working With Freelancers or Other Remote Staff: 13 Rules to Remember Read More »
An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The
When working with teams new to Scrum, one of the questions I usually ask is “What are your plans to describe non functional requirements (NFRs)?”. Typically the Product Owner already has a good handle on functional requirements (i.e. new product features), yet what about the product’s performance, security, system availability, and usability? How should those
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Perceptyx currently partners with over 30% of the Fortune 100; in my role as Director of Research & Insights for Perceptyx, I’ve personally worked with over a dozen of these companies over the years to improve their employee survey programs. While some of the practices they’ve adopted are necessities for global companies with tens to
Learn From the Fortune 100’s Best Practices For Employee Surveys Read More »
We live in the most technologically-advanced era in human history. It would be reasonable to assume, therefore, that businesses are moving faster than ever, assisted by these technological improvements. In fact, there’s evidence to the contrary: the pace of business is slowing down. One survey of four hundred recruiters showed that in 2015 it took
How Red Tape Slows Down Business (And What to Do About It) Read More »
TheDigitalArtist / Pixabay While Bitcoin captured the public imagination due to its meteoric rise and then a period of severe fluctuation and volatility, it’s actually the technology which makes the existence of Bitcoin possible that’s slated to play a major role and disrupt the business arena in the upcoming years. Simply put, blockchain can be
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Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I
To Niche, or Not to Niche in Your Business? – Duct Tape Marketing Read More »
