The vendor management process can be undeniably complex and unwieldy, with a number of different stakeholders involved and multiple parties to satisfy. It is vital that vendors find the purchaser’s processes user-friendly and efficient. It is also just as important that the individuals involved in the processing, administration, and approval of the vendor management process […]
4 Ways to Boost Your Vendor Management Process Read More »
Every day, I talk with sales and marketing professionals. In one meeting, I’ll hear a marketer complain, “sales always says we don’t get them enough leads, but they just aren’t following up.” An hour later, a sales executive is telling me, “marketing doesn’t drive enough high-quality leads.” It should come as no shock that when
Working in Tandem to Drive Account Saturation Read More »
If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why
Instagram Marketing: How to Establish an Effective Strategy Read More »
Einstein once mused, “The only reason for time is so that everything doesn’t happen at once.” Of course, his time ran out in 1955, but I wish he were alive to see what we have at our fingertips, where it actually does feel like everything is happening simultaneously. If Albert were still with us, he
How an Obsession With Time Set Amazon Up to Dominate Read More »
Over the past several years, content marketing has become a key digital marketing tactic for most brands. According to a recent Econsultancy survey, content marketing ranked as one of marketers’ top five priorities in 2019, ahead of ecommerce, marketing automation and even social media engagement. But despite its relative importance, marketers remain unsure about how
As a small business owner, your options and resources are often limited. You have to wear multiple hats, including one as a project manager, which means it’s your job to select a framework that works best for your team. But sometimes it seems as if there are as many project management frameworks as there are
How to Choose a Project Management Framework in 4 Easy Steps Read More »
Today, we have too much information and technology, not too little. And information and tools are cheap and accessible. You can create value for others by curating information and sharing it specifically and personally. Sure, people share on social media, but it gets drowned out and is hard to consider in the scrolling sea of
How to Be a Resource Maven Read More »
Have you ever wondered – what is the Value of Success? This question is not easy to answer, and everyone will have a different answer. Why? The reason is The value of Success is equal to all the failures you had to experience to reach to the success. We are all scared of the
How Does Scrum Help you Realize the Value of Failure? Read More »
What does co-creation with customers really mean? Co-creation means letting your customers in on the ground floor of innovation and creating new products, services, and customer journeys in sometimes real time with them. Customers become partners and advisors, not just end users. And it isn’t limited to just customers. Organizations can also co-create with vendors,
5 Ways to Drive Better Results Read More »
Food delivery service Grubhub found itself under fire after it was reported that the company and Seamless, a subsidiary business, had purchased more than 23,000 domain names to launch microsites for restaurants that it has relationships with. The problem: initial reports indicated that Grubhub did this without permission, a serious charge given that these sites
