Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine
Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention to esports, but they don’t have nearly as much data as they do for mainstream media such as television. But Barnes, the head of experiential marketing at Bud Light, dove in […]
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