Success Story

Lessons from TruStone About Effective Credit Union Marketing

Credit Unions, personalization, Success Story / Good To SEO

Creating a personalized marketing experience is the goal for many companies, but providing customers with the targeted information and resources they demand can be challenging without the proper tools. When manual marketing tasks — such as segmentation, sending emails, and keeping up with various product launches — eat up much of your time, that leaves […]

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Five Tips in Selecting Your Marketing Automation Platform

Start with defining your business goals The first step in selecting an adaptive marketing platform is to identify your goal. Don’t try to solve just massive goals, such as increase revenue, because those are hard to measure. Your goals should be specific things tied to the types of marketing programs you hope to execute with