With the Super Bowl weekend just gone, it seems more people are talking about the halftime show with Shakira and JLo than the actual winners of the game. And, to be honest, it’s kind of ridiculous. Across multiple social media channels, posts were shared – and continue to be – from people appalled by the […]
People Are Upset About the Super Bowl Halftime Show – Really? Read More »
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too). The Super Bowl, set for February 3rd this year, is one of those few days in the year where nearly everyone’s attention will be on one
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
