Entrants are ranked by fee income from digital activities in the UK, with IBM iX and Atos Digital Services second and third respectively, an unchanged top three. The report shows fee income of the Top 100 up 15% on 2018, in line with Tech Nation figures showing the UK’s digital tech sector is accelerating 2.6x faster […]
Industry buoyant despite challenging environment – Econsultancy Read More »
In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge. However, as Econsultancy’s ‘How Marketers Learn’ report suggests, the benefits of doing so should not be undervalued. According to the research, top-performing organisations are
Three big challenges for organisations – Econsultancy Read More »
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption. According to Econsultancy’s ‘How Marketers Learn‘ report, the organisations that invest in people and digital skills fall into the optimum category of performance, outperforming their peers in every industry. So, while learning and development should be
Four learning & development trends in the digital age – Econsultancy Read More »
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013. Whatever the real numbers are, companies investing in AI are feeling the competition when trying
How to assemble the perfect AI team: it’s not just about data scientists Read More »
This week, we’ve got digital transformation case studies from BAI Communications and General Electric – one good, one not-so-good – plus two separate pieces which look at the human side of public sector digital transformation. Plus, we look at why JPMorgan is going all-in on blockchain, and why data analytics is the lifeblood of digital
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain? Barely a week goes by without another headline about zero-hour contracts or the practices of Uber,
Why has the ‘gig economy’ become a dirty word in marketing? Read More »
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data. She has more than 20 years’ experience as a creative director, and talks about her role with passion, vim and quirky humour. Econsultancy caught up with her to find out about a day in her life. (Don’t
A day in the life of… Executive Creative Director at Wunderman UK Read More »
What are the background and skills that make a great marketer? As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo Read More »
