Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled […]
The Difference Between Retargeting and Remarketing Read More »
Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s.
Top 19 Instagram marketing tools to use for success Read More »
When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical
Five tools for audience research on a tiny budget Read More »
If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out
How to Work with YouTube Influencers to Grow Your Business Read More »
With the growing content clutter online, it’s just not easy for content marketers to consistently get leads and conversions for their business. The following data from Smart Insights is a testimony of the vast amount of content that’s getting churned out every minute: Content marketers and business owners often fail to realize that leads and
How to Implement User Intent to Build an Audience for Your Content Read More »
The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to
The Complete Guide to Getting Started With Website Personalization Read More »
Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a
How to Create a Facebook Video Ad that Gets Attention Read More »
Congratulations! You have gained the trust of your customers – so much so that they have entrusted you with their personal emails, and as a result, your email list is growing! Why is this such a crucial development for your company? Check out these stats gathered by Constant Contact: For every dollar you spend on email
If I asked you what marketers love, what do you think they would say? Some would say they like to strategize new marketing campaigns. Others would say they like carrying out outreach campaigns. Buy most would say one thing: Facebook ads. 93% of marketers use Facebook advertising regularly. With 6 million businesses using Facebook ads, marketers love
How to Increase Your SaaS Trials with a Facebook Ads Funnel Read More »
