Branding today is so much more than just a logo, a color scheme, or an advertising campaign. The concept has evolved and expanded like crazy over the past few decades and branding is now built on every single interaction between a customer and a business, both in-person and online. This puts businesses that are trying […]
This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was
How Bettina Hein Grows Video Ad Platform Pixability 100% per Year Read More »
Finding the right digital marketing agency isn’t easy. The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. You could use a digital marketing agency to get a more in-depth understanding of your customer’s journey and
9 Successful Digital Marketing Case Studies That Increased Revenue Read More »
UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
We’ve all sent a cold e-mail at one point or another – those e-mails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting rejected over the phone. Cold e-mails can
The 10-Minute Guide to Cold Email Campaigns for Marketers Read More »
Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound
30 Actionable Content Marketing Tips for Digital Marketers Read More »
