Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation. What’s really fascinating is that when I have conversations about online tracking, the first thing that comes to most people’s minds is the Cambridge Analytica scandal. And the image that they call to mind […]
Online tracking is fucking good for you – get over it Read More »
Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led
11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend – Read More »
It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put
