Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Stumped? Consider the method that Jared Whitehead devised for scoring content performance. Jared works as an analyst in the marketing operations group at Red Hat. […]
A Step-by-Step Process for Scoring Your Content Read More »
Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next hire. For more complex projects, you need someone with technical knowledge, which often has
Why Your Content Marketing Team Needs a Developer Read More »
When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together. To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have
3 Components to Running a Smooth Content Operation Read More »
Editor’s note: Paul Horstmeier is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this month. For many content marketing teams, the email subscriber count is a pivotal measure of success. After all, a
How to Ungate Content for Success Read More »
Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Most of us wouldn’t have a clue how to accomplish such a feat. Luckily for us, Rachel and
How to Create an Enterprise Content Marketing Platform Read More »
If your brand embraces the work-from-home culture, as 47% of working Americans say they do, a relatively modern challenge arises – how to manage your content team efficiently and effectively from wherever they are. Even if your in-house content marketing team is office based, you likely are working with freelancers, agencies, or other teams within
7 Tips + Tools for Efficient Remote Content Teams Read More »
Editor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Redundancies, overlaps, and a general lack of communication kept good content marketers from delivering a better content experience
How FedEx Delivered a Better Content Process Read More »
You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008. Today, Marcus is The Sales Lion and spends a lot of time behind a microphone, urging companies to do what it takes to
How to Tear Down Silos to Create a Culture of Content Read More »
Hey, marketers! Do you ignore your organization’s most important audience? Probably, says consultant and author Carla Johnson. Chances are, you and your team put all your brand-building energy into external messages. But who are any company’s biggest brand builders? Who, in fact, turn (or don’t turn) your marketing promises into truth? The people on the
3 Content Things to Do for Employee Brand Ambassadors Read More »
If you want an easy way to help your marketing team produce better content, cancel a meeting. Better yet, cancel your first meeting of the day. Studies have shown how lapses in productivity often trace back to an overabundance of team meetings. Schedule a status call for first thing in the morning, and a content
The Science of Productive Content Marketing Team Meetings Read More »
