Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. To help […]
13 Experts Share How to Build a Well-Run Content Team Read More »
Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next hire. For more complex projects, you need someone with technical knowledge, which often has
Why Your Content Marketing Team Needs a Developer Read More »
When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together. To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have
3 Components to Running a Smooth Content Operation Read More »
Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing. But what if you could add the skill set of someone who works in another functional area – from another department or even
Who Would You Add to Your Content Marketing Team? Read More »
Almost 60 years ago, Peter Drucker coined the term “knowledge workers,” saying that a new generation of professionals and their productivity would become “the most valuable assets of a 21st-century institution, whether business or non-business.” Unlike the previous century’s most valuable assets – production equipment – this century’s assets would be human, he said. Institutions
The Age of the Wisdom Worker Is (Still) Just Ahead Read More »
When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of this venture is to engage employees and attract the right talent and build relationships with like-minded people (be they internal or external) who have a cultural background compatible to our
Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program. But finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because it’s the time of the year when we like to talk cold sweets (and remind you about the qualities needed for creative content marketers.) Before we get into all that delicious content marketing stuff, let’s talk
The 3 Behaviors Driving the Most Creative Content Marketers Read More »
The content marketing industry is flooded with “rock stars,” and this has led many to think a content marketing strategy is about individual prowess. But this couldn’t be further from the truth. Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. Jolie Miller, content strategy and acquisitions leader at
How to Build a High-Performance Content Marketing Team Read More »
