Does your organization produce an event of some kind that draws an audience? If there was a way to increase your audience size, generate more visibility for your brand, and boost your revenue from that event, would you be interested in trying it? There is a way to do all those things, and lots of […]
3 Proven Event Types Perfect For Pay-Per-View Live Streaming Read More »
As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was
What to Look for in Personalization Technology for 2018 Read More »
3dman_eu / Pixabay At Base, we are always on the lookout for the latest and greatest trends and thinking about how they can be applied to sales. Lately, we’ve been thinking a lot about augmented reality. Augmented reality (AR), not to be confused with its sister technology virtual reality (VR), refers to the insertion of
Knock Knock, Who’s There? Augmented Reality in Door-to-Door Sales Read More »
“I have read and agree to the Terms of Use” is the biggest lie on the web. More than 86 percent of people who regularly use the internet are taking active steps to improve their online privacy. But only 7 percent actually read the terms of use while downloading applications, extensions, or software. No. Skipping
What It Means When You “Agree” to the Terms of Use Read More »
Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned
haalkab / Pixabay A security company has revealed that Amazon Key is not foolproof, but the online retail giant assured that the delivery system is safe. Amazon Key allows couriers access inside a house or apartment to drop off a package if the recipient isn’t around. After studying the Amazon Key system and conducting tests,
Artificial intelligence – when it all began Some of you might think AI is the coolest and hottest thing happening in the software field now as we now talk about driver free cars, smart homes, we even have Siri in our hands today. If you are aware of the history of computers you will know
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as old as technology itself—so old that it’s not even as gender-neutral as it should be. Some professions evolved due to technological advances while others disappeared
geralt / Pixabay When it comes to new technologies, some are deployed quickly and very visibly (for example: most mobile initiatives). But for many others, they go through a kind of stealth deployment, where organizations may not be actively adopting the technology — but before they know it, it’s already a vital part of their
Software-Defined Networking is Probably Already in Your Business Read More »
The dynamic nature of technology results in new inventions and innovations daily. The fintech world, in particular, has seen more than its fair share of disruptions in the recent past. The birth and growth of cryptocurrency is one such creation. It has increasingly become a significant defining aspect in this domain. Cryptocurrencies are encrypted digital
