technical seo

SEO 101

A Guide for the Technically Challenged

SEO 101: A Guide for the Technically Challenged Published 07/18/2017 by Jayson DeMers | 0 Comments Search engine optimization (SEO), to the outsider, is a frustrating, complicated mess. Google doesn’t publish how its algorithm works (though it does give us helpful hints), and there are hundreds of independent, technical variables that can determine

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Ask Yoast Case study: SEO for architects

In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as

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SEO for a new website: the very first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website.

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Adding JSON-LD structured data with Google Tag Manager

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how

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