Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your […]
When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the
Using Python to recover SEO site traffic (Part three) Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and
A story about Schema, structured data and robots • Yoast Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no
Schema.org is hard; we’re making it easy • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And
What is structured data? • SEO for beginners • Yoast Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. The definitive guide to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2019!
WordPress SEO Tutorial • The Definitive Guide • Yoast Read More »
Automating the process of narrowing down site traffic issues with Python gives you the opportunity to help your clients recover fast. This is the second part of a three-part series. In part one, I introduced our approach to nail down the pages losing traffic. We call it the “winners vs losers” analysis. If you have
Using Python to recover SEO site traffic (Part two) Read More »
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have
Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many
Cybersecurity in SEO: How website security affects SEO performance Read More »
What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind. Technical SEO is different from what we know as standard SEO. It dives deeper into the analysis of content and it can help you draw very interesting conclusions. Mike King from iPullRank delivered a highly informative presentation
The state (or statelessness) of technical SEO in 2019 Read More »
