Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the […]
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices. Both have similar goals, but take vastly different approaches. However, technological progress has facilitated change.
Why SEO and front-end developers are the perfect search marketing team Read More »
There are a plethora of technical SEO tool lists and articles out there, with some free and freemium tools to full-on paid tool lists. This list pulls together eight of the more unheard-of tools to help you on your quest to improve the technical state of your site (for free). With all the factors there
8 free technical SEO tools you probably haven’t heard of Read More »
Joost de Valk Joost de Valk is the founder and CEO of Yoast. He’s a WordPress / Web developer, SEO and an Open Source fanatic. Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first
Joost de Valk Joost de Valk is the founder and CEO of Yoast. He’s a WordPress / Web developer, SEO and an Open Source fanatic. Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages
301 redirect all your 404s to your homepage • Yoast Read More »
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show
Why doesn’t Google index my content properly? • Yoast Read More »
“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is
Can you stand upright without the backbone? No, you can’t. In fact, nobody can do it. Well, the technical SEO holds the same importance for your website as the backbone does for your body. Without optimizing your website technically, you cannot achieve your web traffic objective. Everything will fall apart. In today’s post, I’m going
6 Technical SEO Mistakes That Can Reduce Traffic to Your Website Read More »
Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from
