February 7, 2018, marks the release of a brand new course in the Yoast Academy: Multilingual SEO. The Multilingual SEO training is for every site owner, developer or SEO who targets people in various locales and languages. The time-limited introductory price will be $169. After a week, it will go to its regular price of […]
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here,
As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered.
How to find the perfect domain strategy for international SEO Read More »
There could be a reason why you’d want to switch your top level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would
$79 billion – that’s how much companies plan to spend on SEO by the year 2020. It might seem like an obscene amount of money, but it is justified considering the multiple tasks that business owners must juggle regularly – from retaining the current crop of customers to creating numerous business profiles in top local directories.
15 Common On-Site Technical SEO Issues and How to Tackle Them Read More »
We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to
To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a
Still minify and concatenate CSS and JS files? • Yoast Read More »
Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard, when
Why is the post type ‘media’ noindex in Yoast SEO? • Yoast Read More »
Today’s case study is about renting holiday homes. There are a million holiday homes out there in all shapes and sizes. So what about a castle? A reader sent us a link to the site of a beautiful castle, located in France: Chateau de Lastours. The rooms and apartments are for rent. Let’s have a
This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part
