Technology Trends

How Chatbots Help Increase Customer Engagement

Constant improvements to chatbot technology allow more accurate bot interactions. As a result, chatbots have changed the customer service game. This shouldn’t surprise anyone. Consider that chatbots allow quicker response time to customer queries and faster resolutions. In fact, a HubSpot study found 71% of people are willing to get assistance from messaging apps. So

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Cognytics Tries to Bring Better Visualization to a Small Business’s Data

Mention data analytics to a small business owner. And they might think it is the domain of large enterprises. But this is no longer the case. With the advent of digital technology, small businesses are generating a massive amount of data. As a result, small businesses can capitalize on next-level growth opportunities. But only if

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Manage SMS Marketing from Your Landline with the Zipwhip Desktop App

Considering how popular and efficient texting is, it is surprising there haven’t been more desktop apps for businesses. But according to Zipwhip, it is the first company to introduce a texting-for-business desktop app. For small businesses looking to improve the engagement rate with their customers, the desktop app is going to be amazing. The notification

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Adobe Launches New Products to Help Digitize Small Businesses

Adobe (Nasdaq: ADBE) has introduced e-signing capabilities allowing small businesses to digitize signing documents.  Adobe Sign for small businesses integrates with Adobe Scan and Acrobat Reader desktop app so business can streamline this important function. Small Business Trends contacted Lisa Croft, Group Product Marketing Manager to discuss how this new product will make a difference

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2/3 of SMBs Don’t Worry About Cyber Attacks – 2/3 Have Been Attacked

There is a perception gap about how vulnerable small businesses are when it comes cyberattacks. The cybersecurity statistics from the 2019 SMB Cyberthreat Study from Keeper Security leaves no doubt of this fact. In the report, 66% of decision-makers say they are not very or at all likely to experience a cyberattack. That is good

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Scaling a Business With Automation? Here’s Some Tips

The future of global trade depends on automation tools, and any company eyeing international expansion must invest in this technology. Artificial intelligence, in particular, is transforming international commerce, as companies use intelligent systems to identify ways to increase productivity and distinguish themselves in the market. Increased productivity will drive economic growth in the nations that harness

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The State of Conversational Marketing in 2019 Still Incudes Older Methods

There are more ways than ever to market to consumers, but email still continues to deliver the biggest bang for ad dollars. This is taking place even at a time when conversational marketing is growing. A new report titled, “2019 State of Conversational Marketing” shows the rise of this type of marketing using new channels.

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