Technology

Rihanna Shamed Snapchat Into an Apology. Here’s Why Tech Companies Will Never Have Emotional Intelligence

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Every time a tech company does something patently ignorant or offensive, it’s rarely worth asking the question: “What were they thinking?” Almost always, the answer is: “They weren’t.” And they certainly weren’t feeling. An example is an ad […]

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Positioning Your Company for the Blockchain Adoption Wave

Some have described blockchain technology as the “internet of money.” Yet many believe that only startup companies with ICOs (Initial Coin Offerings) can use blockchain technology in their businesses. The thought process is that older, well-established companies have no need for it. However, Fortune 500 companies including Walmart, IBM, and Microsoft have all launched blockchain initiatives, hoping

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11 Digital Marketing Trends You Can No Longer Ignore in 2018

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time

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Beware: Criminals Are Sending Extremely Well-Written Fraudulent Emails Related To ICOs And Other Cryptocurrency Investment Opportunities

Last week, I published an article describing  how criminals used a phishing campaign to steal $150,000 by tricking people into sending the crooks money that the victims intended to invest in an ICO. A few days later, I tweeted out a story that appeared on the cryptocurrency news website, Coin Desk, about a similar scam that successfully

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Cryptocurrency: Why Criminals Are Now Focusing Their Attacks On Bitcoin, ICOs, And Many Alt-Cryptos

Over the past month, criminals have successfully stolen significant amounts of cryptocurrency, making international news headlines on multiple occasions. Why have we seen a surge in the number of criminals focusing their attention on cryptos? I believe that there are at least 11 reasons: 1. Many technical novices are now buying cryptocurrency A short time

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