If you had to choose a company to “verify taxpayer identity and to assist in ongoing identity verification and validations needs” of the Internal Revenue Service, who would you choose? Some company expert in identity verification and, of course, security? The IRS chose Equifax. Yes, Equifax. The credit reporting firm that saw a massive data […]
Feds Punish Equifax with $7.25M Contract to Protect Your Tax Identity Read More »
Whether you’re at the helm of a huge enterprise or one of the everyday heroes who make the magic happen where you work, there’s a simple test to measure how cybersecure your actual day-to-day, digital existence is: Log onto one of your credit card accounts using a device that is unfamiliar to that account. It’s
How hard should it be to order pizza? “Not very,” you’re thinking. After all, you’ve probably done it a thousand times. But sometimes, it can be harder than you expect. Consider the experience a friend of mine had last week. My friend is a musician and was in the middle of a recording session that
When Technology Goes Too Far: How Not to Treat Your Customers Read More »
After months of waiting, Levi Strauss finally unveiled its high-tech denim jacket which was made in collaboration with search giant Google. Dubbed the Commuter Trucker, the high-tech gear will be available on Monday of next week via the clothing brand’s online store Levi.com. Levi’s Commuter Jacket was created in a partnership with Project Jacquard, a
Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket [VIDEO] Read More »
Think about all the information internet companies have collected about you. Now think about all of it being made public. (This shouldn’t be too hard to imagine given the recent, massive Equifax breach.) Chances are good that the nightmare scenario which flashed through your mind involved sensitive financial data and hackers making lavish purchases or
A Woman Asked Tinder for All Its Data on Her. Their 800-Page Reply Will Terrify You Read More »
It’s refreshing when the head of marketing for a Consumer Packaged Goods (CPG) brand opens up and shares his insights on best practices around tracking and measuring the impact of digital marketing that drive in-store sales. For years, this has been a challenge as the ecosystem between retailers, data providers and manufacturers has been relatively
Mike’s Hard Lemonade: Measuring Digital That Drives Retail Sales Read More »
It looks like Google is bent on diversifying its businesses as it moves further into hardware. In fact, its latest billion dollar deal suggests the company is determined to stake its claim in the smartphone market which inevitably puts it on the warpath with Apple’s iPhone. Google’s intention to join the hardware fray could not
Google and HTC Team Up to Challenge Apple’s iPhone Read More »
Amazon is determined to maintain its lead over rivals in the cloud computing arena. Lately, the company’s cloud computing division Amazon Web Services (AWS) announced that it will be introducing a new pricing scheme by October and plans to charge clients by the second, a move seen to be financially favorable for its cloud customers.
Amazon Web Services Introduces Per-Second Billing to Keep Rivals at Bay Read More »
The United States Securities and Exchange Commission revealed today that hackers breached its EDGAR system used to receive, store, and distribute public-company filings, and that criminals may have profited by illegally trading based on nonpublic information stolen from the regulatory agency. In a lengthy statement, SEC Chairman, Jay Clayton, said that the SEC discovered the
SEC Was Hacked – And Criminals May Have Profited From Stolen Non-Public Information Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. “The world is lost.” That’s what one driver shouted at another as I walked out of Starbucks this morning. You see, the second driver had parked diagonally across two spaces. Two disabled spaces, that is. The
In Just One Email, Amazon Offered a Masterclass in Annoying People Read More »
