No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical […]
Monitoring and Measuring Your Content’s Performance Read More »
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 in value. Studies show that every dollar invested in #influencermarketing returns $6.50
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning Read More »
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation
2018 Content Marketing Toolkit: Tips, Templates, and Checklists Read More »
