The (Ecommerce) Corner Office

How to convert Amazon buyers to your customers (without breaking the rules)

SEO BLOG, The (Ecommerce) Corner Office /

An ecommerce brand has to decide whether to sell its products on Amazon’s Marketplace, which is the dominant buying resource for today’s consumer. Consider these statistics: Forty-nine percent of U.S. households have a Prime membership. Over 60 percent of all product searches in the U.S. begin on Amazon. Amazon accounts for 44 percent of all […]

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Protect Your Brand on Ecommerce Marketplaces

SEO BLOG, The (Ecommerce) Corner Office /

Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains recognition, consumers will remember it and will be more likely to purchase. But selling on marketplaces could backfire without careful execution. Keep a watchful eye

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Align with Amazon’s strategy for marketplace success

SEO BLOG, The (Ecommerce) Corner Office /

Sometimes it seems that Amazon doesn’t support sellers in its marketplace. Seemingly nonstop restrictions on what can be sold in each category make it difficult for some sellers to list products. Violations and suspensions for minor infractions make sellers believe that Amazon is putting up barriers to success. Actually, Amazon does want you to succeed.

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4 ways to get legitimate Amazon reviews

SEO BLOG, The (Ecommerce) Corner Office /

Merchants on the Amazon marketplace realize the importance of product and seller reviews. Products with more reviews and better ratings appear higher in Amazon’s search results. Buyers also tend to trust products that have reviews of at least 3.5 stars. However, getting positive reviews is not easy. Sellers sometimes use dubious tactics to obtain them.

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My favorite strategies, tools for selling on Amazon

SEO BLOG, The (Ecommerce) Corner Office /

Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or setting up an independent ecommerce site. One way businesses can compete on Amazon is to understand its shoppers. Instead of creating a need for their

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2 new marketing options for FBA sellers on Amazon’s Brand Registry

SEO BLOG, The (Ecommerce) Corner Office /

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why Use Amazon’s Brand Registry?” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands and manufacturers selling directly.

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Will Amazon’s Brand Registry restrict marketplace sellers?

SEO BLOG, The (Ecommerce) Corner Office /

There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit margins. The most successful long-term resellers have some type of supply chain advantage. For example, several of the larger resellers are actually manufacturers’ distributors

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