The Link Builder - LinkMoses

Eric Ward’s Link Development Philosophy Explained in a 15 second video

Eric Ward’s link development philosophy explained in 15 seconds (thanks to the awesome http://slide.ly/ this took less than 10 minutes to make). A few additional thoughts I may be in the minority since I’m happy Penguin is now baked in to Google’s algorithm. Time will tell, based on the law of unintended consequences. Some people say the new Penguin-baked-in algo […]

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Eric Ward Discusses The New Google Link Analysis Tools

Link Analysis, SEO BLOG, The Link Builder - LinkMoses / Good To SEO

Author note: This article has been updated from the original 2012 version One word: Finally. Three more words: Why’d you stop? Many of you have heard me say at conferences that Google could easily create a new business just by providing more backlink analysis tools. This week’s announcement was a nice step in the right

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Understanding Google’s Latest Assault On Unnatural Links

SEO BLOG, The Link Builder - LinkMoses, Unnatural Links / Good To SEO

Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us

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Do We Need an SEO Cone of Silence?

SEO BLOG, The Link Builder - LinkMoses / Good To SEO

Do We Need an SEO Cone of Silence?– One of the more interesting things about our profession is that our client successes (or for that matter our failures, complaints, battles, truces, and brawls) are rarely shared in a public way, unless we’re bragging via a testimonial on our website (guilty), or if the client gives

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edu Inbound Link Myths Still Confuse Marketers

Directory Links, edu Links, Link Prospecting, SEO BLOG, The Link Builder - LinkMoses / Good To SEO

(updated May 23, 2017)One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. I’m writing my dissertation on the stupidity of manipulating .edu links [Note: If

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Ten Commandments of Link Building

Link Outreach, SEO BLOG, The Link Builder - LinkMoses, Unnatural Links / Good To SEO

Ten Commandments of Link Building (updated May 2017) I – Linkest not just to seek favor from Google* (*If your site’s success is dependeth on Google alone, it shall destroy you, or worse, be featured in the Knowledge Graph without attribution. The irony…) II – Those who link in exchange for gold are link whores**Caveats:a)

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