Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of […]
Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course
A Crash Course in Microcopy for Social Media Managers Read More »
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s
They say bigger is better … but in the case of influencer strategy, we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the
Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy Read More »
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from. There’s no shortage of great Instagram apps for marketers. To help you find the best of the best, we’ve tried out
One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We were
The Best Pinterest Marketing Tips and Strategies That Work Today Read More »
One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly, and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online. This becomes particularly exciting for marketers because we have an opportunity to express our
8 Fresh Instagram Tips You Can Try Today for Your Brand Read More »
When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize
The LinkedIn Audit Blueprint to Help Your Profile Shine Read More »
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you’ll need a good trivia tidbit to impress at
Essential (and Surprising) Social Media Statistics to Inform Your Strategy Read More »
