If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers. One of the primary components to engagement is customer support, working with your team to answer questions and serve […]
Small-But-Powerful Customer Support Tips for Social Media Read More »
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest
What if Instagram got rid of likes? (Plus other What If scenarios) Read More »
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The
Why Brands are Turning to Spotify as the Next Big Social Platform Read More »
One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We’ve
How to Get (Real!) Followers on Social Media in 2019 Read More »
Live video remains a core feature of the top social networks, but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? We believe there are still significant opportunities to use
Why Isn’t Anyone Talking About Live Video Anymore? [Live Video 2019] Read More »
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success
6 Simple Ways to Use Neuroscience to Increase Marketing Productivity Read More »
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they
8 Unexpected Marketing Lessons from History’s Most Influential Leaders Read More »
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate
How to Write Better Captions that Get Engagement Read More »
Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in
7 Easy Ways to Improve Your Retargeting Ad Campaigns Read More »
