Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools […]
The 10 Top Social Media Tools Brands are Using to Succeed in 2019 Read More »
A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which,
6 Powerful Biases That Influence Human Behavior Read More »
Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and
2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social
5 Data-Backed Social Media Trends You Need to Know for 2019 Read More »
When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being
13 Social Media Experts Share Their Biggest Piece of Marketing Advice Read More »
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them
How to Use Video Content to Raise Brand Awareness and Sell Your Product Read More »
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often
A Marketer’s Guide to Decoding Social Media Algorithms in 2019 Read More »
According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing
Your Go-To Small Business Marketing Guide for 2019 (New Strategies) Read More »
If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing. Nine effective marketing ideas that don’t include blogging such as: podcasting, video
9 Effective Marketing Ideas That Don’t Include Blogging Read More »
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, feedback, and
