The Science of Social Media

The A to Z Guide on Getting Started and Driving ROI

The Science of Social Media /

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Great influencer marketing campaigns include content that is compelling to your target audience, authentic […]

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Surprising Facts Businesses and Marketers Should Know

The Science of Social Media /

Neuromarketing. Sounds fairly complicated, doesn’t it?  Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your

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Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, and Facebook Launches Stories Ads

The Science of Social Media /

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. We’re covering what this critical change means for social

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How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

The Science of Social Media /

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More! Read More »

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Communities

The Science of Social Media /

Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science

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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

The Science of Social Media /

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news

A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss Read More »

Facebook Redesigns Pages as Reach Declines: Buffer Podcast Episode 108

The Science of Social Media /

Looking to catch up on the latest social media news, but short on time? We have you covered! Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This week we have a super interesting

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7 Psychology Facts That All Social Media Marketers Should Know

The Science of Social Media /

What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating

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Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Reasons Why Influencer Campaigns Fail, and More!

The Science of Social Media /

Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. That’s why we’ve created news episodes on The Science

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Reasons Why Influencer Campaigns Fail, and More! Read More »

6 Old School Marketing Tactics That Still Work on Social Media

The Science of Social Media /

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in the past.

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