We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy […]
Pinterest on visual search: key takeaways Read More »
At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from
Amazon Advertising tips from Bai and LEGO Read More »
This past Friday we held our inaugural Transformation of Search Summit here in NY. Let’s just say, we’re already looking to book our venue for next year! On a scale of one to success, it was smashing. Firstly, thank you (yet again) to all who came out to sponsor, speak at, and attend the event
Transformation of Search Summit roundup Read More »
Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today. An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers,
New research: The Era of Ecommerce Read More »
Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online. The Transformation of Search Summit, which takes place in New York on October 19, combines the expertise of ClickZ and Search Engine Watch,
Q&A with Google on the future of search Read More »
On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include:
