third-party data

CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy

CDP, data and analytics, DMP, first-party data, third-party data / Good To SEO

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If […]

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When data and metrics cause companies to make bad decisions

data and analytics, third-party data / Good To SEO

As detailed last week by Econsultancy’s Rebecca Sentance, Facebook’s faux pas with metrics it supplied to advertisers and publishers are causing new headaches for the social networking giant after a group of advertisers suing the company are claiming that the magnitude of Facebook’s errant algorithms, which inflated a number of metrics, was much higher than

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Facebook to Cut Off Third-Party Data for Targeted Ads

Facebook, Mark Zuckerberg, MarketingNews, SecurityProNews, SEO BLOG, SocialMediaNews, third-party data / Good To SEO

In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The

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