The Right Way To Use LinkedIn For Marketing The problem with LinkedIn these days is that too many people try to use it as an advertising and promotional platform rather than a classic social network. At its core, LinkedIn is a way to discover all the people in your business network who are linked to you via […]
Guest posting is one of the best ways to build a high-value backlink profile, allowing you to earn brand authority in your industry, drive clicks back to your site, and boost organic traffic. However, landing page links are almost always removed by the editor before publishing. Websites want you to link to content that provides
5 Types of Guest-Post Content that Support Your Link-Building Efforts Read More »
[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a
Let’s Steal From the Marketing Tehnology Supergraphic Read More »
This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was
How Bettina Hein Grows Video Ad Platform Pixability 100% per Year Read More »
I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION
3 Types of Social Media Quotes and Why They All Suck Read More »
As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s outgrown the value of thought leadership. Not only can well-positioned thought leadership, fostered by strategic content marketing, expand any
No, Your Brand Isn’t Too Big for Thought Leadership Read More »
How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web
How to Back Up Your Marketing Facts in a World of Fake News Read More »
At Business.com, we work with experts like you everyday. You’re our readers, clients and colleagues, and now, you’re our writers. You’ve been in business for quite some time. You’ve had many successes (and failures), learned valuable lessons and have experience that a younger you would’ve killed for. You are an expert. At Business.com, we work with
Learn about what a thought leader is and what it means for small business owners. If you’re a small business owner, you know all too well that time is a limited (and expensive) resource. It’s so expensive, 30 percent of small business owners say even one extra-productive hour in a day is worth $100 to
Do Small Business Owners Need to Be Thought Leaders? Read More »
