More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is […]
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog
How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming.
How to Engage With Your Social Media Followers: Our 11 Best Tips Read More »
This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂 When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon
How to Create a Social Media Marketing Strategy From Scratch Read More »
Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook
14 Actionable Strategies for Increasing Your Facebook Page Engagement Read More »
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can
This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; one photo, one shot to make
Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a piece of social media news
