We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends […]
From Empathy to Loyalty: Connecting with Customers Read More »
Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who
How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads Read More »
Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing
Testing Your Way to Better Facebook Ads in MailChimp Read More »
Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell. “Everyone looks too hard for best
How Stringjoy Built Their Giant Instagram Following from Scratch Read More »
If you run a small business or sell stuff online, you know that the best way to reach your customers is to go where they’re already hanging out. And Facebook and Instagram ad campaigns in MailChimp give you the power to do just that. Not only can you build and run your ads in MailChimp,
Best Practices for Creating Effective Instagram Ads in MailChimp Read More »
Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and learning opportunities. Educational sessions covered everything from customer experience to social commerce, and our research team took it all in. But we couldn’t just keep that knowledge to ourselves! Below, we take
5 Takeaways from E-Commerce’s Biggest Conference Read More »
TED talks are a great way to develop yourself and relax at the same time. All you have to do is sit back, relax and watch a video that will teach you something awesome. I’ve watched nearly every TED talk over the years, so I wanted to share what I consider to be the very
22 Of The Best TED Talks For Digital Marketers & Bloggers Read More »
