As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell […]
5 Sales Strategies Not Found in How-to Books Read More »
The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When
First Page Search Bids: Should You Go All In? Read More »
Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other cases they won’t. Often times B2C and B2B efforts could collide. I have a client that is a company with both B2B and B2C divisions, with two separate ad accounts. Budgets, conversions, goals, and KPIs are
Juggling B2B & B2C PPC Accounts Read More »
Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we
Organizing a Successful PPC Audit Read More »
Amazon is continuing to improve their platform as they take more and more of the digital advertising market share. Coming in hot in January, Amazon has released a number of new Sponsored Products features across all Amazon advertising accounts. These new features, which include bidding strategies, placement multipliers, and new targeting options, introduce an additional
New Amazon Sponsored Products Features of January 2019 Read More »
To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing accounts looked like at the outset were largely incorrect. I’ve come to realize that we can’t always apply standard routines, processes, and tasks to manage
Tips for Managing CRO Accounts and Client Relationships Read More »
We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality links to your website quickly and easily! ….but you should only use
12x Incredible Link Building Strategies For 2019 Read More »
If you’re collecting website data in Google Analytics, you should know a few things about how data is organized within the interface. First off, there are three stages of the Google Analytics hierarchy: Account – Contains all of your data for all websites Property – Each property has a unique tracking ID (UA-########) View –
Google Analytics View Filters: What to Do With Them Read More »
Understanding Google Analytics scope unlocks how to make the most out of your data, especially any kind of customizable reports. Scope touches everything you do in Google Analytics, whether you know it or not. When navigating Google Analytics with a full comprehension of scope, you’re a force to be reckoned with. ⛔ WARNING: Without a fundamental
Google Analytics Scope: Why Metrics & Dimensions Matter Read More »
Display ads function like small, targeted billboards. From websites to blogs to your mobile device, ads pop up just about everywhere. They reach millions of people worldwide, but conversion rates for typical display ads are relatively low compared to other conversion channels. So, why create them? Well, similar to billboards, display ads are valuable brand
Display Ad Design Best Practices 2018 Read More »
