Tips

What is Google Tag Manager and What Does It Do?

If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler. What once could have been […]

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Going through a Rebrand? Here’s How We Approached It for a Large, International Client

So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a long, complicated process and can be a little

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How to Compete with Amazon: Win with Guided Selling

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping

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The Most Overlooked Email Marketing Strategies of 2018

The Most Overlooked Email Marketing Strategies of 2018 Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their advantage? Tap Data Successful email campaign

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6 Tips for Effectively Managing a Small Business

6 Tips for Effectively Managing a Small Business It’s hard work building a business, but you did it anyway because you’re a born entrepreneur. Now that you’ve started a small business though, it’s time to manage it. This can seem overwhelming at first, but it’s not impossible. Read these 6 tips on how to manage

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5 Ways Visuals Can Help You Conquer Social Media

5 Ways Visuals Can Help You Conquer Social Media Does your company rely on online sales in order to boost profits? In this guide we’ll look at strategies you can use right now to increase the effectiveness of your social media marketing efforts. Customers love social media because it’s an instant two-way communication portal with

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Small Business Hacks: 8 Tips We Trust

It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018.   1. Automate, automate, automate. Almost 50% of small business owners spend

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How to Make a Video That People Will Watch Til the End

With so much information overload on the internet, more and more users are rejecting long blocks of text in favor of easily consumable video content. But the video marketplace is ridiculously competitive, with 100 hours of new video content uploaded to YouTube every minute. How do you stand out among the hordes of cat videos,

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Job Interview Tips: What Not to Say in a Job Interview

Interviewing is hard. It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door. According to FitSmallBusiness, this

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