When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members […]
Tableau Data Viz: A Few Things You Might Not Know Read More »
No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a
How Long Should You Run Your A/B Test? Read More »
In the world of digital analytics, automation is one the biggest keys to ensuring you obtain maximum value from how and where you spend your time. Automation is the mindset of spending time upfront to save you time in the future. This could save hundreds or thousands of hours if done correctly. With this time,
Adobe Report Builder: The Definitive Guide Read More »
The SEO world changes fast. Every week, Google releases new changes into its search algorithm. For this reason, the link building strategies that work today stop working as time goes by. In 2017 alone Google made at least 4 major updates to the algorithm along with many many many more small adjustments To adapt to
10x Link Building Strategies To Increase Your Search Rankings In 2018 Read More »
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking
SEO’s Long Tail Keyword Problem Read More »
About Our Guest Blogger At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave. David Karalis is a Seer SEO alum who moved on five years ago. Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward.
What Cannabis Can Teach You: Navigating an Industry with Heavy Advertising Restrictions Read More »
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no
Types of LinkedIn Ads & How To Use Them Read More »
Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract. It’s great to set big goals, but you need to define concrete steps that’ll help you reach them. Making a list of what you want to do this year and
10 Resolutions MailChimp Can Help You Keep Read More »
Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to reach the right people with
Increase Your Sales with Pre-Built E-Commerce Segments Read More »
Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place. Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data. Along with those characteristics, I’ve got six
6 Tips for Landing Your Dream Analytics Internship Read More »
