Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user […]
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Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns—tweaking this subject line, testing that image—to drive more traffic to your website, but that hard work doesn’t always keep people from leaving. Google
Everything You Need to Make the Best Google Remarketing Ads in MailChimp Read More »
“What makes good email good?” This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create “good” email. Here at MailChimp, we have millions of customers sending billions of
Does the Perfect Email Template Exist? We Used Data to Find Out. Read More »
The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2
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It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat:
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As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest
Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of
4 ways to capture an audience for your holiday marketing Read More »
Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting
Why Does SEO Matter? You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close? It’s simple: Organic Search naturally brings in highly qualified customers and leads. When
SEO for Startups: Bootstrapping Your SEO Strategy Read More »
By Georgi Todorov Time management is a multi-billion-dollar industry. Countless books and gurus are advising you what to do. And there are even apps to push and prod you in the right direction. But which methods really work? These eight tips are tried and tested by some of the nation’s top business execs. 1. Plan
8 Proven Time Management Tips From 12 Top Business Execs Read More »
