One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating […]
10 Ways to Use PPC, SEO and Analytics Together Read More »
MailChimp has more than 16 million customers, and each of them has a unique story. In every edition of our What’s in Store newsletter, we delve into these stories to learn more about each company’s experiences—both good and bad. We love passing along the tips, tricks, and advice they’ve picked up along the way, because
In Case You Missed It: What’s in Store Read More »
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to
Where to Add Campaign Tags: A Comprehensive Checklist Read More »
A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that
The Essentials of Marketing Automation Read More »
Most everyone reading this piece understands that life goes by too quickly. Not that long ago my wife Michelle was bringing her 85-year-old father back from a doctor’s visit that revealed he had terminal cancer. He would live about six more weeks before he passed away. He was a special man that lived a great
You Have the Power to Create a Meaningful Life — 3 Tips to Make it Happen Today Read More »
Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to
How to Use Promo Codes to Boost Your Bottom Line Read More »
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,
Lowering Brand Bids Can Help Increase Conversions Read More »
Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s
The Seer-Cathalon: What It’s Like to Intern at Seer Read More »
PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t
Making the Move from Public Relations to SEO Read More »
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has
Whitelisting vs. Blacklisting for Programmatic Advertising Read More »
