TOFU

The Only 4 Marketing/Content Marketing KPIs That Really Matter

b2b, B2C, content goals, Content marketing, Content Marketing KPI, Content Marketing Measurement, Content Marketing Strategy, content metrics, customer journey, Google Analytics, key performance indicators, marketing funnel, marketing KPIs, MOFU, sales funnel, TOFU /

Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within […]

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

AirBnB, Amazon, authority, BOFU, Brand Multiplicity, Business, Case Studies, Case Study, Content Marketing Strategy, digital marketing agency, Eric Siu, expert, growth, growth everywhere, High-Quality Leads, keyword research, Modern Marketing Funnels, MOFU, Neil Patel, ROI, SEO agency, single grain, Strategic Content Marketing, TOFU, uber /

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is

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13 Messages Your Chatbot Should Be Saying to Prospects

AI, Artificial Intelligence, BOFU, bounce rate, chatbot, Clippy, conversion rate, conversions, marketing funnel, MOFU, sales funnel, TOFU /

Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite

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How to Create a Persona-Driven Content Strategy for Online Education

automation, BOFU, Career Changers, Career Enhancers, Career Starters, Content marketing, Content Marketing Strategy, Content Strategy, customer journey mapping, Education, Email Marketing, graduate degree, Higher education, marketers, marketing funnel, MOFU, online education, personalization, TOFU, undergraduate degree /

Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.

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Turning a Lead into a Prospect with MOFU Content

Content marketing, customers, FOFU, lead generation, marketing funnel, MOFU, prospects, sales funnel, TOFU /

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of

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How to Build a Social Media Marketing Conversion Funnel

audience, BOFU, brand awareness, Engagement, Facebook, Instagram, LinkedIn, marketing funnel, Marketing Funnels, MOFU, Social Media, TOFU, traffic, twitter /

Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from

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