What is Data Sampling? DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set. Let’s say my two sons dumped out 10,000 lego pieces onto their bedroom floor, and instead of cleaning it, I wanted to determine how many red lego pieces […]
How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It Read More »
Are you seeing data discrepancies between your backend system and Google Analytics? Often times you may find data discrepancies between your backend system (where website conversions are tracked manually) and data in Analytics platforms like Google Analytics (GA). Sound familiar? Then, read on! We’ve compiled some of our top tools for diagnosing what might be
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Google Analytics Custom Reports are an oldie but goodie. Pre-Google Data Studio, custom reports were our only way within the Google Interface to slice data outside of the default reports. Custom reports still provide a valuable way to quickly: Review & monitor custom metrics & dimensions in the interface Create a custom automated email report
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From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious
If you’re collecting website data in Google Analytics, you should know a few things about how data is organized within the interface. First off, there are three stages of the Google Analytics hierarchy: Account – Contains all of your data for all websites Property – Each property has a unique tracking ID (UA-########) View –
Google Analytics View Filters: What to Do With Them Read More »
Understanding Google Analytics scope unlocks how to make the most out of your data, especially any kind of customizable reports. Scope touches everything you do in Google Analytics, whether you know it or not. When navigating Google Analytics with a full comprehension of scope, you’re a force to be reckoned with. ⛔ WARNING: Without a fundamental
Google Analytics Scope: Why Metrics & Dimensions Matter Read More »
Display ads function like small, targeted billboards. From websites to blogs to your mobile device, ads pop up just about everywhere. They reach millions of people worldwide, but conversion rates for typical display ads are relatively low compared to other conversion channels. So, why create them? Well, similar to billboards, display ads are valuable brand
If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you. There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics. Of course these features are helpful for
How to Create CASE Statements in Google Data Studio Read More »
Have you ever had a question regarding your Google Analytics data, but you have no idea where to dig in to find your answer? The Google Analytics Intelligence feature allows you to easily ask questions about your data in plain English. Answers to your questions are fast, understandable, and provide opportunities to dig in further through linked
Google Analytics Intelligence: Ask Questions About Your Data Read More »
I have 3 Google Analytics analysis tips that I share with every new hire in the Seer’s Analytics division, that I feel are critical for the success of any beginner doing analysis and searching for actionable insights. I’ve found, through my time analyzing data, that there are three basic tools any analyst can and should
