If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you. There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics. Of course these features are helpful for […]
Create New Fields with CASE Statements in Google Data Studio Read More »
We launched a tool to help companies remove personally identifiable user information out of search results. It felt like the right thing to do. Check it out right here. Go to the Tool The Problem: Seer came across a handful of companies exposing user information during 2017 and to date this year, we are STILL
How to Find (& Remove!) Leaked Customer Information Read More »
Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign
Analytics Best Practice Guide: Going Through a Redesign Read More »
Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way to approach this data, trying to tie back how users got from point A to B to Z during their user journey can make you feel like a detective on the hunt for the truth. And
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs. When might you want to connect by URL? Here’s a few outputs I find I’m generally connecting on the URL level where I need to really
Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and improvements made to the platform day by day. Haven’t used Data Studio yet? Read our post here that gives an overview of the tool, including what it is and how it works. Now, let’s get started walking through the new updates
July 2018: What’s New & Improved in Google Data Studio Read More »
Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients. As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in
Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework! Read More »
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns. Geography is
How to Analyze Location Data for Next Level Geo Analysis Read More »
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing. Leveraging
PPC Landing Page Testing using Optimize and AdWords Integration Read More »
