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Test PPC Landing Pages with New Google Optimize & AdWords Integration

& Tools, A/B testing, Analytics, Conversion Rate Optimization, Experimentation, Google AdWords, Google Optimize, marketing attribution, PPC, Tips, Tricks /

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the integration between Optimize & AdWords to allow for more powerful testing. […]

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What is Google Tag Manager and What Does It Do?

& Tools, Analytics, Google Analytics, Google Tag Manager, Tips, Tricks /

If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler. What once could have been

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Going through a Rebrand? Here’s How We Approached It for a Large, International Client

& Tools, Analytics, Content Strategy, SEO BLOG, Tips, Tricks /

So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a long, complicated process and can be a little

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How to Compete with Amazon: Win with Guided Selling

& Tools, Content Strategy, ecommerce, SEO, SEO BLOG, Tips, Tricks /

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping

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Job Interview Tips: What Not to Say in a Job Interview

& Tools, Business Thoughts, Career Tips, Inside Seer, SEO BLOG, Tips, Tricks /

Interviewing is hard. It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door. According to FitSmallBusiness, this

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Tableau Data Viz: A Few Things You Might Not Know

& Tools, Analytics, Data Visualization, SEO BLOG, Tableau, Tips, Tricks /

When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members

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What Cannabis Can Teach You: Navigating an Industry with Heavy Advertising Restrictions

& Tools, Content Strategy, Google, News, PPC, SEO, SEO BLOG, Tips, Tricks, Uncategorized /

About Our Guest Blogger At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave.   David Karalis is a Seer SEO alum who moved on five years ago.  Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward.

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