LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no […]
Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place. Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data. Along with those characteristics, I’ve got six
6 Tips for Landing Your Dream Analytics Internship Read More »
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user
The Importance of Audience Targeting in SEM Strategy Read More »
Why Does SEO Matter? You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close? It’s simple: Organic Search naturally brings in highly qualified customers and leads. When
SEO for Startups: Bootstrapping Your SEO Strategy Read More »
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful marketing efforts. But even companies who are completely on the campaign tagging train, miss spots to
Where to Add Campaign Tags: A Comprehensive Checklist Read More »
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,
Lowering Brand Bids Can Help Increase Conversions Read More »
Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s
The Seer-Cathalon: What It’s Like to Intern at Seer Read More »
PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has
Whitelisting vs. Blacklisting for Programmatic Advertising Read More »
