Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
6 Ways to Utilize Social Media for Financial Institutions Read More »
YouTube is not the only video sharing platform you should care about anymore. Facebook has become a strong competitor to Google’s brainchild in recent times. What’s more, it was found that the average engagement rate of Facebook video posts is 6.01% (2018), the highest when compared to photo, link and status posts. Also, the average
6-Step Guide to Creating an Effective Facebook Video Ad Read More »
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can
10 Mention Features You Probably Didn’t Know Existed Read More »
There’s nothing better than seeing your strategy turn heads and get people to notice your client’s great product or services. But—it’s tedious work and time-consuming. Hours spent on menial tasks burn you out and drain your passion for the job. Why? Because you know your time is better spent on problem-solving and utilizing your magical
8 Softwares to Automate your Marketing Strategy in 2019 Read More »
