5 Social Listening Tools That You’ll Actually Want to Use Reputation management is more important today than it ever has been in the past. In years gone by what somebody thought of your business in the next city over mattered as little as what somebody on the other side of the globe thought about your […]
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Quick Tips for Posting Videos on Social Media Like A Pro Two things have been taking over everyone’s online attention for the past couple of years: social media and video content. What’s more, the latter thrives on the former. If you’re finally thinking about including videos to your marketing strategy, you’re on the right track.
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7 Content Marketing Myths You Should Stop Believing Content marketing is kind of a big deal – and with good reason. When done right, content marketing is effective. It builds brand awareness. It can generate leads, drive website traffic, and convert spectators into customers. A decade ago, most marketers had never heard of the
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How to Turn Your Facebook Ads Into Real Revenue Drivers Facebook is anything but an old-school media channel. However, most brands haven’t realized it yet. Instead, they get too caught up in vanity metrics — you know, the ones that make us feel good about our decisions — that they fail to dig deeper than
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How To Find The Right Social Media Influencers For Your Business Influencer marketing has been one of the most effective ways to build a brand for your business. According to some studies, influencer marketing is nearly eleven times more effective than traditional digital marketing channels. Also, an overwhelming 94% of marketers who have used the
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Content That Performs Best Over Social By some estimates, 11 new users join a social media network every second, adding up to millions of new users annually. But the landscape of social media is dramatically different than it was five years ago. Social media platforms like Facebook and Twitter have been under fire for their
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How to Edit Your Images for Social Media Images and social media go together like—well, we don’t even have to finish that thought, because if you’ve been on any social platform in the last few years, you already know that photos (and, increasingly, videos) are the name of the game. Pinning down exactly how many
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9 Important Benefits of Using Social Media to Grow Your Business Social media is one of the most effective and affordable digital marketing tools for businesses. Over the years, social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. This platform is ideal for businesses
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5 Social Media Marketing Best Practices Social media marketing remains the lynchpin of all other inbound marketing strategies, including email marketing and content marketing. Creating a social media presence for your business can open up new growth opportunities by expanding your brand’s exposure and affinity. Every business should have established objectives before tinkering with their
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5 Ways Marketing Teams Can Engage Website Visitors Your website is the launch pad for your business. It is where customers go to learn about your values, your products, and what your brand stands for. You want this first impression to make a lasting impact. But when it comes to marketing, information alone is not
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