The Most Overlooked Email Marketing Strategies of 2018 Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their advantage? Tap Data Successful email campaign […]
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Using a Strong Brand to Create Your Own Social Media Funnel Do you want to monetize your influence without selling others’ products? Online influencers are often bombarded with requests to work with brands, with these collaborations nearly always taking the form of sponsored content on the influencers’ blogs and/or social media profiles. Sure, these types
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6 Tips for Effectively Managing a Small Business It’s hard work building a business, but you did it anyway because you’re a born entrepreneur. Now that you’ve started a small business though, it’s time to manage it. This can seem overwhelming at first, but it’s not impossible. Read these 6 tips on how to manage
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Top 5 Ways to Get Your Hashtag Trending on Twitter Hashtags remain a crucial component of Twitter marketing strategy for marketers and brands worldwide. In fact, more than 47% tweets are accompanied by hashtags. Here’s why: Tweets with hashtags receive 2 times more engagement than those without hashtags. Tweets with one or two hashtags offer
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These Top Email Marketing Tools Can Boost Your Social Media ROI Email marketing is the big brother of social media. It was the first digital means to directly market to customers. Today, these two channels can work in tandem to significantly increase engagement. Using the right tools is the secret to driving conversions that lead
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7 Steps to Launch Your Freelancing Career Full-Time The meaning of “freelancer” was originally a mercenary fighter, paid to do jobs most people wouldn’t do. Times have changed since this term was coined nearly 200 years ago. The original freelancer jobs still exist, but they’re outnumbered by millions of independent contracts in almost every profession.
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4 Tips for Developing Employee Advocacy in Your Business Social media is often seen as something to be managed by the marketing team. They might set up a Facebook page or a Twitter profile and use it to promote the business. This can certainly help you generate some brand awareness online, but is this one-to-many
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How to Increase Social Media Reach with SEO and Long-tail Keywords Countless blog posts are dedicated to the importance of using social media to boost website search engine placements. Far fewer experts emphasize the value in using search engine optimization (SEO) to boost reach on social media. Many marketers don’t recognize the value of driving
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5 Ways Visuals Can Help You Conquer Social Media Does your company rely on online sales in order to boost profits? In this guide we’ll look at strategies you can use right now to increase the effectiveness of your social media marketing efforts. Customers love social media because it’s an instant two-way communication portal with
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4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that
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