Harnessing the Power of InMail for Driving Social Media Sales Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that knows more than enough about B2B marketing and how powerful […]
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4 Insightful Social Media Marketing Resources for Newbies Unless you’ve been living under a rock for the last decade and a half, you probably know that social media is a big deal. These sites will help you reach your largest potential audience and give you better insights on prospect behavior. The stats speak for themselves.
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How to Use Twitter to Promote Your Event [Q&A] Social Media Explorer manages a community of marketers on its Facebook Group, The Social Media Explorers Club. We often get questions on the site that are relevant to our entire audience, so I thought I’d post this question from one of our Group members, Paul, who
The Best Social Media Strategy for Online Retailers The importance of social media marketing is obvious to virtually every entrepreneur. Yet most businesses deploy the wrong social strategy for their business. If you’re selling digital goods, subscription services or advertisements, creating content on social media should be your end-game. However, if you’re selling physical goods
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Optimizing Twitter Hashtags for your Business #Hashtags are the bread and butter of Twitter marketing. For B2B and B2C businesses alike, they can drive the right audiences to your brand’s profile. If you don’t know how hashtags work, the premise is simple. Tagging key phrases on social media sites creates clickable links. On Twitter, each
How to Optimize a Facebook Ad You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are super short, ads need to jump out at them immediately—like the Jack in the Box from Elf. Luckily, Facebook gives you multiple
3 Ways Social Media and Email Can Work Together to Build Brand Loyalty When Twitter and Facebook first appeared, some thought that email campaigns might just go by the wayside. The imminent death of email newsletters has been predicted many times over the years, and those prognostications have always been flat wrong. Email marketing has
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How to Design a Social Media Strategy Aligned With Your Specific Business Objectives [Infographic] With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one of the best avenues to promote
3 Ways Brands Can Target Millennials on Instagram The millennial generation is the first to spend more time on social media than on traditional media channels such as television or the radio. This generation of young and tech-savvy consumers engages with social media much differently than an older audience would. Millennials demand instant access to
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The Top 10 Social Media Listening Tools for Budget Marketers Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need for analyzing and listening across platforms—whether it’s to measure the
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