Tools & Tips

The Single Most Important SEO Element for Your Blog Posts

The Single Most Important SEO Element for Your Blog Posts Keywords and backlinks are prime factors in Google’s mysterious ranking algorithm. On-page SEO elements like these help define what you page is about, thus giving it a better shot to get noticed by users. However, tags and referrals alone won’t help you reach the top

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4 Ways to Breathe Life Into Your Boring Facebook Page

4 Ways to Breathe Life Into Your Boring Facebook Page Every business has a Facebook page, but most do very little with them. If you’re only occasionally updating your Facebook page – or just copying the same strategies as everyone else – you aren’t gleaning much value. It’s time to finally breathe some life into

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How Brands Can Use Social Listening to Improve the Customer Experience

How Brands Can Use Social Listening to Improve the Customer Experience Social media listening is one of the most important b2b trends that businesses, especially the ecommerce space, has seen in recent years. The practice of monitoring the customer voice via social for complaints, praise and feedback is an incredibly effective tool for building on the customer experience and journey.

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3 Ways Automation Tools Are Increasing Marketing Productivity

3 Ways Automation Tools Are Increasing Marketing Productivity Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably not getting the same results as those using automation software. If your

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10 Rules for Effective Facebook Marketing [Infographic]

10 Rules for Effective Facebook Marketing [Infographic] The key to a successful Facebook marketing is posting or sharing content your audience will actually like.You’ve probably heard this like a million times by now, right? Well, there’s a reason for that. It’s because it’s an inalienable truth in social marketing. Read the below infographic to get 10

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Creative Content Marketing Advice to Boost Your Brand

Creative Content Marketing Advice to Boost Your Brand Content marketing provides tremendous value to advertisers, allowing brands to get their message across on social platforms at little cost. To bring your content marketing strategy to its fullest potential, it’s essential to utilize creative content writing. Fortunately, creative content writing doesn’t necessarily mean producing original ideas

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3 Ways Social Media Can Supercharge Your Email Marketing Strategy

3 Ways Social Media Can Supercharge Your Email Marketing Strategy Has your email marketing hit a plateau? If so, there’s good news ahead. You can bring your email marketing results to new heights with a little help from another very powerful forum—social media! Here’s how to supercharge your email marketing efforts by leveraging the power

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The Psychology of Subject Lines: Using Science to Optimize Clicks

The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One

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