Tools & Tips

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The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic]

The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across […]

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How to Hire the Perfect Social Media Intern

How to Hire the Perfect Social Media Intern The process of finding the right person for the right job isn’t always the easiest task. But there’s a few ways to make this process much easier. Let’s jump into the exciting possibilities of social media advertising. The ubiquity of the Internet also means that ads are

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5 Stupid Myths About B2B Social Selling

5 Stupid Myths About B2B Social Selling In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?”

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Why Link Building and Social Media Go Hand in Hand

Why Link Building and Social Media Go Hand in Hand When it comes to thinking about search engine ranking, social media isn’t something that comes directly to mind. After all, Google has made it perfectly clear that it doesn’t use the amount of Facebook or Twitter followers as part of its ranking algorithm. There are,

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Want to Supercharge Your Brand? Harness the Power of Community!

Want to Supercharge Your Brand? Harness the Power of Community! The worlds of corporate brand marketing and online community management have been in separate orbits. And if you’re not taking steps to bridge the gap, your organization is missing a massive opportunity. I’ve seen too many community managers describe their online community as a “customer

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How to Engage with Twitter Influencers

How to Engage with Twitter Influencers At the end of last year, Twitter released a report on the 10 biggest marketing changes in 2017. They focused primarily on data analytics in real-time engagement. Strangely, they didn’t discuss the growing importance of using influencers.This is probably because many brands underestimate the importance of social media influencers.

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Made You Look! 3 Creative Marketing Tips for Your Business

Made You Look! 3 Creative Marketing Tips to Help Your Business Stand Out In order for a brand to appeal to consumers, it must stand out from the competition. Fortunately, this doesn’t mean your business has to set up an inflatable tube man out front; creative marketing simply means that when other brands zig, yours

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How To Include Neuromarketing Strategies in Your Promotional Campaign

How To Include Neuromarketing Strategies in Your Promotional Campaign Neuromarketing is one of those words that people keep bandying about as if you should know what it means. It sounds cool and impressive. And if you have a serious marketing budget it probably is. For most of us, however, it’s a little bit out of

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12 Alternatives to Google Alerts for Tracking Mentions Across the Web

How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche? It’s impossible to monitor everything when there is so much happening online. But fortunately, there are some web monitoring tools that can help you

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